The KitKat Breaker Bench: Guerilla Marketing Tactics That is Turning Heads.

Guerrilla marketing is a unique and unconventional approach to marketing that aims to create a buzz and leave a lasting impression on consumers. It often involves using unexpected tactics to capture people's attention, such as creating public art installations, flash mob events, or stunts that disrupt the normal.

The KitKat Breaker Bench campaign is a great example of how guerrilla marketing can be used to create a fun and interactive experience for the public. By transforming ordinary public benches into something unexpected and playful, KitKat was able to engage with consumers in a unique and memorable way.

One of the key benefits of guerrilla marketing is its ability to generate word-of-mouth marketing and social media buzz. When people encounter something unexpected and memorable, they are more likely to share their experience with others, whether through social media posts, word-of-mouth recommendations, or online reviews.

This type of organic marketing can be incredibly valuable for brands, as it can help to increase brand awareness and engagement without the need for expensive advertising campaigns. Additionally, guerrilla marketing campaigns often have a longer lifespan than traditional advertising, as they continue to generate buzz and interest long after the initial campaign has ended.

However, it's important to note that guerrilla marketing can also be risky and controversial. Some campaigns may be seen as offensive or inappropriate, which can damage a brand's reputation and harm their relationship with consumers. Therefore, it's important for brands to carefully consider the potential risks and benefits of guerrilla marketing before launching a campaign.

In conclusion, the KitKat Breaker Bench campaign is a great example of how brands can use guerrilla marketing to create memorable and engaging experiences for consumers. By transforming everyday objects into something unexpected and playful, KitKat was able to capture people's attention and generate buzz and engagement. However, it's important for brands to carefully consider the potential risks and benefits of guerrilla marketing before launching a campaign to ensure that it aligns with their brand values and resonates with their target audience.