No Finger Licking: KFC Turned the Covid Pandemic into a Viral Marketing Opportunity.

Marketing is an essential tool for businesses, especially during a recession, when competition is fierce, and consumer spending is lower. A well-executed marketing strategy can help a brand stand out from the crowd, increase brand awareness, and ultimately drive sales.

However, it's important to note that marketing during a recession requires a different approach than during normal economic times. Consumers are more cautious with their spending, and they are looking for value and reassurance before making any kind of purchase. Therefore, brands need to focus on building trust and creating meaningful connections with their audience during hard times.

The best example was by KFC during the pandemic.

KFC's famous slogan "it's finger Lickin' good" had been around for over 64 years! But when the pandemic hit, the idea of licking your fingers didn't seem so appealing anymore. So KFC came up with a fun advertising campaign, adapting slogans from other companies for 48 hours only under the hashtag It was a bold marketing move that showed KFC's ability to adapt to changing times and create buzz. The campaign went viral and proved that sometimes all it takes is a creative approach to stay relevant.

In summary, marketing can be a powerful tool for brands during a recession, but it requires a creative and strategic approach. By focusing on building trust, creating connections, and providing value to customers, brands can stay relevant and even thrive during challenging economic times.